Unlimited choice – like the option to workout 24/7/365 – seems like a good idea, however if you’ve ever tried to search all of Netflix for the perfect movie you know how practical unlimited is not.
At a big box gym only the top 10% of members workout even once a month. Whereas at True 180 Personal Training for Women our top 10% of clients train 13 times per month, and we try our best to get everyone to train at least 8 times a month. How can this be when places like Planet Fitness gives its members the option to workout 168 hours per week, and we only give our clients the option to train 3 or 4 hours per week max?
These are the three most important reasons:
1. Excess choice: choice is like anxiety – a little bit will energize you, but it doesn’t take much more for it to become debilitating. Making decisions is actually one of the most exhausting things our brain can do, and the more options that our brains have to sift through the worse this gets. When our brains are overwhelmed our default is always not to choose… in the case of exercise, this means we chose to do nothing.
2. Accountability: working out is usually hard to get yourself to do. Knowing that you have someone you like expecting you to show up helps a lot. It helps even more if you have put some money on the line, and if you trust in that person’s expertise and ability to help you reach your goals. Knowing that you need to check in with someone to change your plans of when to workout also helps a lot. Accountability matters.
3. Community: the small, well managed group of women at True 180 also create a powerful support system. 1-on-1 personal training is usually too awkward for the long haul, and large groups make it too easy for most to get lost. Our small group personal training is the perfect size to make it fun but not intimidating, and allows the coaches to actually know who they are working with. This helps you want to show up.
Coronavirus bonus: limiting our small groups to 6 ladies also makes it very easy to over-comply with the CDC’s guidelines to avoid gatherings of more than 50 people for the next 8 weeks.
Bottom Line: When you can workout whenever it actually means you will workout (almost) never. There is a fine line between flexibility and enabling.
P.S. In the event of a national quarantine we will work with our clients virtually, but also by appointment because if we just give them programs do “at their convenience” we know that means almost never.